A business community that lives online rather than on a parade.
Turnford sits in EN10 between Cheshunt to the south and Wormley to the north, with the A10 on one side, the A1170 running through the middle and the Lee Valley to the east. It is mainly residential, without a station of its own, so locals use Cheshunt or Broxbourne for the train.
Without a central shopping street, most Turnford businesses are ones that go to the customer: plumbers, electricians, decorators, cleaners, mobile hairdressers, personal trainers, tutors and bookkeepers. For them, Google is effectively the high street. If you are not on page one or in the map results, most new customers never hear of you.
The upside is that a well-built website and listing can reach a much bigger area than Turnford itself, because the A10 and A1170 put the whole of the borough within a short drive.