Pay for clicks from buyers, not browsers.
Google Ads puts you at the top of the results for the searches you choose, and you pay each time someone clicks. That makes it the fastest way to get enquiries from search. It also makes it the fastest way to waste money, because a badly set up account will happily spend your budget on people searching for jobs, free advice or a business in another city.
Most of the work is in what you exclude. We build tight campaigns around the searches that signal someone is ready to hire, add negative keywords to block the rest, set the ads to show only where you work, and schedule them for the hours you can actually answer the phone. Then we track every call and form so you know the cost of each enquiry, not just the cost of each click.
Ads are only as good as the page they land on. If your site is slow or vague, we will tell you, and our web design team can build a focused landing page. Many clients run ads while their SEO builds, then reduce spend as organic rankings take over.
Businesses that need enquiries now and cannot wait months for SEO
Emergency and urgent services where people search and call within minutes
Owners who have tried Google Ads themselves and felt the money disappeared
Companies launching a new service or moving into a new area
Everything you need: nothing you don't.
Account and campaign setup
Campaigns structured by service, with tightly grouped keywords so each ad matches what the searcher typed.
Keyword and negative keyword research
The searches worth paying for, plus a long list of terms to exclude so your budget is not spent on the wrong people.
Ad copy
Ads that state your service, area and reason to choose you, with call and location extensions where relevant.
Location and schedule targeting
Ads shown only in the areas you serve and at the times you can respond.
Conversion tracking
Calls, form submissions and WhatsApp clicks tracked so we optimise for enquiries, not clicks.
Landing page advice
Clear recommendations for the page your ads send people to, because that page decides whether a click becomes a lead.
Ongoing optimisation and reporting
Weekly checks on search terms and bids, and a monthly report showing spend, enquiries and cost per enquiry.
How we deliver Google Ads (PPC).
Account Setup
Launch & Monitor
Optimise
Report
Realistic results, and when.
Once Google approves the ads, usually quickly, you can appear at the top of the results the same day.
Google learns which searches lead to enquiries. Expect costs to move around during this period while we tighten the targeting.
With real data on search terms and conversions, cost per enquiry usually becomes more stable and predictable.
Competitors change bids and new search terms appear, so accounts need regular checks to stay efficient.
What we see go wrong most often.
Broad match with no negatives
Without negative keywords, ads can show for loosely related searches that never convert.
Sending clicks to the homepage
Someone searching for one service should land on a page about that service, with a clear way to call.
No conversion tracking
If you cannot see which keywords produce calls, you cannot tell good spend from wasted spend.
Set and forget
Accounts left alone drift. Search terms change, costs creep up and budget leaks to poor performers.
Your ad spend is paid directly to Google, and you set the budget. Our management is quoted separately once we understand your services, area and goals, so start with a free analysis. If ads are not the right fit yet, we will say so and point you to options on our pricing page, such as the £199 SEO Optimisation. Running ads in north London or Hertfordshire? See Google Ads in Enfield and Google Ads in Waltham Cross.