These are the searches we rank you for.
How nursery SEO and web design fills your places.
Built around how parents actually choose childcare, from the first search to the show-round.
A funded hours page parents can actually follow
Funding is often the first filter. Parents want to know whether you take funded places, for which ages, how the hours can be spread across the week, and what you charge on top for meals or extras. The schemes differ between England, Scotland, Wales and Northern Ireland and the rules change over time, so we build a clear, dated funding page that ranks for those searches and stops your office answering the same question every day.
Turning your inspection report into something parents can find
Many parents read the inspection report before they visit, whether that is Ofsted in England, the Care Inspectorate in Scotland or Care Inspectorate Wales. Rather than a badge tucked in the footer, we write a page that summarises in plain language what inspectors said about your setting, links to the official report, and explains what you have done since, so your own account sits alongside the official one when parents search your name.
Room-by-room availability and waiting list pages
Parents rarely need "a nursery". They need a baby room place from next autumn, or three days a week in pre-school. We build pages for each room or age group showing sessions, typical start points and how your waiting list works, with a simple registration form. Parents who plan months ahead, often during pregnancy or parental leave, find you early and join your list rather than someone else's.
Winning the side-by-side comparison
Most parents shortlist a handful of settings and compare them on the same things: sessions and fees, opening hours, meals, outdoor space, staff qualifications and how settling in works. We structure your site so every one of those answers is quick to find and matches your Google listing, so you never lose a comparison simply because another setting explained theirs more clearly.
Listed where councils and parents send people
Council Family Information Service directories, the Ofsted register, childcare search sites and parent review platforms are where many families start, especially when they are checking what funding they can use. An out-of-date entry there costs enquiries. We make sure your details, age ranges, sessions and contact information match everywhere, which also gives Google a consistent picture of your setting.
A website built for the show-round, not just the click
For a nursery the real conversion is a visit. We make booking a show-round the obvious next step on every page, use real photos of your rooms and garden rather than stock images, and set out what parents can expect on the day. Childminders get a simpler, more personal version of the same thing, built around you, your home setting and the small group you care for.