Your free shop window on Google, properly dressed.
Your Google Business Profile is the panel that appears when someone searches your name, and the listing that appears on Google Maps. For many customers it is the whole decision: they read your reviews, look at a couple of photos, check you are open and tap call, without ever visiting your website. It costs nothing to have, which is exactly why so many are left half finished.
A properly set up profile has the right primary category, every relevant service listed, accurate hours (including holidays), real photos, a description that explains what you do and where, and recent reviews with replies. Each of those is a small signal on its own. Together they are the difference between appearing for your own name only and appearing when someone searches for what you do.
Profile management is one part of local SEO, and it works best when your website backs it up. If you want the step-by-step detail, read our guides on ranking on Google Maps and getting more Google reviews.
Businesses that have never claimed or verified their profile
Owners locked out of an old profile set up by a former employee or agency
Businesses that show up for their own name but not for their services
Anyone with few reviews, old photos or unanswered customer feedback
Everything you need: nothing you don't.
Claim and verification support
We help you claim the profile, recover access if someone else controls it, and get through Google verification, which can include a video check.
Category selection
The primary category is one of the strongest signals on your profile. We research what top-ranking competitors use and pick the most accurate fit, plus relevant secondary categories.
Services and description
Every service listed with a clear explanation, and a business description that covers what you do and the areas you serve, without keyword stuffing.
Photo plan
Guidance on which photos to take (your work, premises, team and vehicles) and regular uploads so the profile always looks current.
Google posts
Regular updates about offers, recent jobs and news, which keep the profile active and give searchers something fresh to see.
Review requests and replies
A simple review link and message for your customers, and polite, professional replies to every review, good or bad.
Insights reporting
Monthly figures from the profile on calls, direction requests and website clicks, so you can see what it brings in.
How we deliver Google Business Profile.
Audit & Claim
Optimise Everything
Activate
Maintain & Grow
Realistic results, and when.
Profile optimised. Edits usually appear on Google within days, though Google sometimes reviews changes first.
New or unverified profiles need verification before they show fully. Timing is up to Google and can vary from a few days to longer.
Visibility for service searches often improves as the profile becomes complete and active.
Steady reviews and posts build prominence over time, helping you show up for searches further from your address.
What we see go wrong most often.
Wrong primary category
Choosing a broad or inaccurate primary category is one of the most common reasons a profile does not show for the right searches.
Keywords in the business name
Your profile name should match your real business name. Adding keywords breaks the guidelines and risks suspension.
Asking for reviews the wrong way
Offering discounts for reviews, or only asking customers you think are happy, is against Google policy. Ask everyone, simply and honestly.
Leaving reviews unanswered
Replies show prospective customers that you care. A calm reply to a bad review often reassures more people than the review puts off.
Profile management is quoted after a free analysis, because a brand-new profile needing verification is a different job from tidying up an established one. It pairs well with the £99 a month growth plan on our pricing page, and with a website built to support it if you do not have one yet. For local detail, see Google Business Profile in Enfield and Google Business Profile in Waltham Cross.