Win the searches that happen within a few miles of you.
When someone types "emergency plumber" or "dentist near me", Google shows a map with three businesses before any normal results. Those three spots, the local pack, take a large share of the clicks. Local SEO is the work of earning a place there and in the organic results underneath, for the areas you actually serve.
Google ranks local results on three broad things: relevance (does your business match the search), distance (how close you are to the searcher) and prominence (how well known and trusted you are). You cannot move your premises, but you can make your relevance unmistakable and build prominence through reviews, consistent listings and a website that backs up your profile.
London makes this harder than most places, because a search in one borough can return completely different results a mile away. We plan around the specific neighbourhoods and towns you want work from, whether that is a few postcodes in north London or the towns around Enfield and Waltham Cross. For the details of how the map works, see our Google Maps ranking guide.
Trades and home services covering a set radius, such as plumbers, electricians and cleaners
Clinics, salons, gyms and restaurants that rely on people nearby walking or driving in
Professional firms like accountants and solicitors who want clients from their own borough
Businesses that appear on the map in their own street but nowhere else
Everything you need: nothing you don't.
Local ranking audit
We check where you appear on the map from different points across your service area, not just from your own postcode.
Google Business Profile optimisation
Categories, services, description, photos and opening hours set up properly. See our Google Business Profile service for the full detail.
Citation building and clean-up
Your business name, address and phone number listed consistently on reputable directories, and old or wrong listings corrected.
Review system
A simple way to ask happy customers for Google reviews at the right moment, plus help writing replies.
Location pages that say something
Pages for the areas you serve, written with real local detail, not one template copied twenty times.
Local schema markup
Structured data that tells Google your business type, area served and contact details in a format it reads directly.
Monthly local reporting
Map and organic positions tracked for your key services across the areas that matter to you.
How we deliver Local SEO.
Local Audit
Fix the Foundations
Build Prominence
Track & Expand
Realistic results, and when.
Profile and listing fixes are in place. Changes to your profile can show on Google within days.
Map visibility often improves first close to your address, as Google picks up the cleaner, more complete information.
Reviews and citations start to add up, and visibility usually widens to more of your service area.
Competitors keep collecting reviews and posting updates, so local rankings need steady attention to hold.
What we see go wrong most often.
Inconsistent business details
An old address on one directory and a different phone number on another makes Google less sure which details are right.
Keyword stuffing the business name
Adding "Best Plumber London" to your profile name breaks Google guidelines and can get the profile suspended.
Going quiet on reviews
A burst of reviews followed by nothing for a year looks stale next to a competitor who gets a few every month.
Ignoring the website
Your profile links to your site. If that site does not clearly mention your services and areas, it weakens the profile.
Local SEO work is scoped to the number of locations and how competitive your trade is, so we quote it after a free analysis of where you currently stand. Many local clients start with the £199 SEO Optimisation and add the £99 a month growth plan, both shown on our pricing page. Covering north London or Hertfordshire? We have dedicated pages for local SEO in Enfield and local SEO in Waltham Cross.